Indian Automaker Tata Forced to Rename Car Due to Zika Virus

by - Posted 7 years ago

Marketing departments often spend many months and millions of dollars coming up with names for new models, and then fate steps in with some unwanted context. While we don’t imagine that Indian carmaker Tata spent too many crore of rupees over the decision to call its new small hatchback the Zica, it was quickly overtaken […]